Vildagliptin Visual Identity

Viatris, a leader in metabolic disorders, is at the forefront of Diabetes care. Their family of DPP-4 inhibitors, Tutecvi (Vildagliptin) and Tutecvi-C (Vildagliptin + Metformin), is among the most prescribed in the Greek market, known for high efficacy and safety.

Vildagliptin Visual Identity

Enhancing Viatris' Position in Diabetes Care

The project aimed to create an impactful tagline and visual identity for Viatris' DPP-4 inhibitors, Tutecvi and Tutecvi Combi. The objective was to effectively communicate the value of these molecules to healthcare professionals and position Viatris as a leader in the Diabetes market.

Vildagliptin Visual Identity

The requirement was to develop a compelling tagline and visual identiy that would emphasize the efficacy, quality, and reliability of Tutecvi and Tutecvi Combi. The challenge was to stand out in the competitive landscape and reinforce Viatris' leadership in metabolic disorders.


Our idea was to focus on the efficacy and quality of Tutecvi and Tutecvi Combi, positioning them as trustworthy allies in the fight against Type 2 Diabetes. The tagline "A Reliable Ally in T2D Battle" encapsulates this concept. The key visual showcases the brand as a powerful force effectively battling Type 2 Diabetes. The use of chess pieces as a metaphor communicates the brand's strength in controlling the condition.


The result is a powerful tagline and visual identity that resonate with healthcare professionals. The tagline "A Reliable Ally in T2D Battle" underscores the trustworthiness of Tutecvi and Tutecvi Combi, while the sub-copy emphasizes their effectiveness and quality. The key visual effectively conveys the message of the brand's strength in managing Type 2 Diabetes.