Clozaril, a psychiatric medication, is a crucial treatment for individuals with treatment-resistant schizophrenia, offering relief when other antipsychotic medications prove ineffective or cause intolerable side effects.
The objective was to visually convey the emotional disruption and challenges faced by schizophrenia patients and demonstrate how doctors can leverage Clozaril's benefits to help patients reconnect with real life.
Clozaril is a psychiatric medication used to treat treatment-resistant schizophrenia, providing symptomatic relief when other antipsychotic medications have failed or caused intolerable side effects.
The project's aim was to create collateral (LBL -Leave Behind Literature) for Clozaril that portrays the emotional disruption and struggles faced by schizophrenia patients to HCPs. The goal is to showcase how doctors can utilize Clozaril benefits to help patients reconnect to real life, highlighting its positive impact on their lives.
It also involves including medically accurate information like dosage, benefits and other aspects.
Our creative concept revolves around representing the challenges of schizophrenia through a human head filled with hallucinations and ghosts. Inside the head is a dark well of confusion, while outside, a ladder and outstretched hand symbolize Clozaril's support in the recovery process. The garden represents hope and a positive state of mind, conveying how doctors can utilize Clozaril's potential to lead patients towards a more fulfilling life.
Additionally, we have also incorporated all the medical content such as the dosage, benefits and other accurate information.
Our creative concept revolves around representing the challenges of schizophrenia through a human head filled with hallucinations and ghosts. Inside the head is a dark well of confusion, while outside, a ladder and outstretched hand symbolize Clozaril's support in the recovery process. The garden represents hope and a positive state of mind, conveying how doctors can utilize Clozaril's potential to lead patients towards a more fulfilling life.
Additionally, we have also incorporated all the medical content such as the dosage, benefits and other accurate information.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
Registered Office :
Skepper Creative Agency Private Limited
164, 2nd Floor, Dr. Shivaram Karanth Nagar, MCECHS Layout, 80 Ft. Road, Bangalore-560077, Karnataka, India.
Dubai Office :
Skepper Web Design
Office 12, Mind Space, 19th floor, The Prism Tower - Business Bay - Dubai - United Arab Emirates
Creative Development Center :
#7/598, Nadavayal, Wayanad, Kerala, India.
