Constipation occurs when bowel movements become less frequent and becomes difficult to pass. It usually happens due to a change in diet, routine, or inadequate intake of fibre. Patients visit their doctors most frequently with gastrointestinal complaints all over the world.



We created a key visual focussing on the features of Plantaben. The visual was created to be colourful and attractive, which clearly conveyed the benefits of the product.


Plantaben is a bulk-forming fibre laxative used to treat occasional constipation or bowel irregularities. Plantaben may also help lower cholesterol when used together with a diet low in cholesterol and saturated fat. The requirement was to create the copy and key visuals for Plantaben. With the aid of key visuals, the client wanted to enhance brand awareness and increase conversions.

During our brainstorming session, we came up with several ways to showcase Plantaben as a natural remedy that promotes happiness and can improve daily life by restoring a sense of normalcy - “A natural solution for happy days”.

We created a key visual that conveys how this natural product can change difficult days into happy ones. We developed a concept of an hourglass and two happy smiley balls in orange flavours inside. The balls are orange to depict the Plantaben flavour. In the hourglass, we have showcased the two balls having a smooth and happy experience and the background is natural. The copy ‘natural solution for happy days’ has been incorporated in the key visual which has an effective impact.

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