Dr. Reddy's Balefio Visual Identity

Our team of creators worked on developing a concept for a visual identity that effectively communicates the influence of Abiraterone 500 mg on the patient’s treatment journey. Through the key visual, we've demonstrated how the new Abiraterone dosage formulation promotes patient adherence to their treatment regimen. The idea of the concept was to showcase an image which portrays the experiences of two elderly men: the figure in the background struggles under the burden of four heavy bags, symbolising the four Abiraterone 250 mg tablets he must transport. In contrast, the foreground figure moves with ease, carrying only two bags, symbolising the newly introduced Abiraterone 500 mg tablets to be taken twice daily, which unburdens the patient's journey. 

We successfully created a strong visual identity which portrays the emotion of how taking four pills each day burdens the patient and makes their journey extremely difficult. ​The key visual developed for Abiraterone 500, with its unique visual elements, helped the product to stand out and communicate its distinct features and benefits. Abiraterone's well-crafted visual identity conveyed important information and built trust and credibility among healthcare professionals.